The ridged crisp has taken the title of the fastest growing in the KP Snacks portfolio over the past year

mccoys

Last year’s ranking: 82

Sales: £120.5m (+12.0%)

The ridged crisp has taken the title of the fastest growing in the KP Snacks portfolio over the past year, racking up an extra £13m in sales. Admittedly, some of this is down to price rises,but innovation and marketing have helped deliver an 8.6% rise in volume sales.

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