All articles by Simon Creasey – Page 5
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Category ReportSpecial report: packaging
There’s nothing new about brands nicking packaging ideas from other categories, but why has the trickle turned into a flood?
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Analysis & FeaturesReview of the year 2012: part 3
The patriotic fervour whipped up in the UK throughout the summer of 2012 prompted a proliferation of Union flags…
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Analysis & FeaturesReview of the year 2012: part 4
Farmers are often accused of not really ‘getting’ consumers…
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Analysis & FeaturesReview of the year 2012: part 2
As we revealed in our annual Britain’s Biggest Brands supplement in March…
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Category Report
Confectionery: sugar - Sour is sweet but candy can do better
The market doesn’t look so sweet for sugar confectionery manufacturers…
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ProfilesWhere are they now? Simon Calver, formerly of PepsiCo
Following a degree in computational science at the University of Hull, Calver joined Lever Brothers as a graduate…
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Comment & Opinion
Paint it black
For American retailers the Black Friday and Cyber Monday sales that follow in the immediate wake of the Thanksgiving holiday are the highlight of the year…
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Analysis & FeaturesBring Back a Brand: The reactivation challenge
The Grocer’s Bring Back A Brand Facebook page attracted more than 10,000 followers and 8,500 votes since its launch in October. Assess the proposals, vote for your favourite design and give us your feedback.
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Analysis & FeaturesFunny Feet (Unilever)
A trailblazing brand that helped revolutionise frozen sweets in the early 1980s, this dollop of foot-shaped strawberry ice cream on a stick tasted lovely but melted far too quickly…
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Analysis & FeaturesToffo (Nestlé)
It seems as if Nestlé just stopped making these classic wrapped ultra-chewy sweets without any warning. One minute they were there, the next minute they were gone, much to the delight of dentists…
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Analysis & FeaturesTrio (United Biscuits)
Most people remember this chocolate biscuit with toffee thanks to its legendary TV advertising campaign, fronted by the loud-mouthed Suzie. The biscuit, which was made by Jacobs…
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Profiles
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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Analysis & FeaturesMeet the indie forecourt pumped up for a fight
The most important thing to do is start with a competitive fuel contract. We knocked our initial offer down significantly by shopping around.
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Analysis & FeaturesCan hackers upset the applecart with new technology?
Numerous industries have been radically transformed by ‘disruptive technology’ - a new app, piece of software or hardware that unexpectedly displaces an established technology.
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ProfilesRollover on a roll again
A chance entry into convenience retail has transformed the once-spluttering fortunes of hot dog wholesaler Rollover…
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Analysis & FeaturesWho has the will and the cash to buy KP Snacks?
Its brands - including McCoy’s, Hula Hoops, KP Nuts, Twiglets and Skips - are household names.
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Analysis & FeaturesThe Brooklyn co-op they all want to copy
A strange migration is taking place along the leafy avenues of the Park Slope neighbourhood of Brooklyn, New York.
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ProfilesRaw food's smoothie operator
With celebrity fans like Gywneth Paltrow on board, Geeta Sidhu-Robb is gearing up to take her raw food smoothies to the masses.
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Analysis & FeaturesVote now on Facebook to bring back a brand
Wham and Highland Toffee bars were relaunched in 2012, as the retro revival trend continued. Now it’s the second phase of our Bring Back a Brand. So what brand would you like to bring back?
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Category ReportSauces innovations: flavour focus and Malaysian influence
Tapping into the growing trend of consumers looking for flavour without too much heat, Nando’s rolled out two additions…