The last three years have been mired in challenge for consumer goods brands, be it a global pandemic, supply chain backlogs or the current cost-of-living crisis.
For many brands this has led to a focus on short-term measures to minimise losses, be it hiking prices across their portfolio, zoning in on core SKUs or halting innovation. But with little hope of an end to the current inflationary environment in the UK, now is the time for business leaders to step back and recalibrate, switching their focus instead to Revenue Growth Management (RGM).
In this new report by Grocer Vision and Salesforce, industry experts share their recommendations on how brands can set about crafting RGM strategies.
Featuring exclusive insight from Salesforce, McKinsey, Oliver Wyman, Deloitte, Coca-Cola HBC, Thatchers Cider and Moju, the report looks at:
● How RGM has evolved in a fragmented grocery landscape
● Practical recommendations on how to adapt this approach across the four core pillars of price, promotions, portfolio and trade terms
● A guide to the types of insight and analytics tools required to underpin such a strategy
● Exclusive insights on how leading brands have embedded a data-led approach into their own growth strategies.
Download now and find out more.
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