Confectionery: chocolate
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad, which brought the Hollywood legend to life on TV and cinema screens through the use of some impressive CGI technology. Set in the 1950s on Italy’s Amalfi coast, the glamour and playfulness of the ad will have struck a chord with the brand’s core female audience.
See the full list of The Grocer’s Top Campaigns of 2013.
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