Wonka will be missed: our consumer panel speaks out

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The article is part of our Confectionery Report 2014.

We’ve put together our very own digital consumer panel, with the help of Watch Me Think. We asked shoppers to weigh up how four high-profile launches from the past year perform in terms of store visibility, packaging, taste and value for money. Here’s how they scored…

Wonka Millionaire’s Shortcake

That five of six shoppers would buy this product again might come as a surprise to Nestlé, given that it’s axing the brand after a disappointing year. Our panel, which was particularly impressed by the bar’s 50p price (unaware that it’s being sold off cheap as retailers run down stock) will be equally disappointed; Nestlé says it will be gone by the close of summer.

Lidl J.D. Gross Chocolate Mousse Bar

The packaging of this product was a big hit with our panel, with two shoppers likening the individually wrapped format to cigars. Also praised for its premium feel, rich flavour and suitability as a gift. Five in six said they’d buy again.

Dairy Milk with Ritz

It took some hunting down in store. And when our panel had got their mitts on it, some found the packaging difficult to open. It divided opinion in terms of taste and three out of seven said they would not buy the product again.

Tesco Finest 85% Swiss Dark Chocolate

High cocoa solids chocolate will always divide opinion; this was no exception. Our panel marked the product high in terms of packaging design and shelf stand out, but were generally less impressed with the flavour. Two in four said they’d buy again, although one of these said they’d use it only for cooking.