Walkers gives Extra Crunchy crisps updated image and 'sharing' tagline

Walkers has revamped its Extra Crunchy crisps range and added two new flavours to the line.

The packs have gained a bolder, simpler design and the new tag line, ‘sliced a little thicker, made for sharing’.

King Prawn Cocktail and cheese & Red Onion flavours, and the refreshed packs, roll out next week backed by in-store sampling and PoS material.

Sales of Extra Crunchy, which launched in 2010, have risen 5% y-o-y to £22m [Nielsen 52 w/e 28 July] and volumes have gone up 5%, prompting PepsiCo to invest £15.2m in its Leicester plant to increase capacity.

Extra Crunchy and Pepsi Max are sponsoring the ninth series of the X Factor.