How AI can help supercharge your startup’s growth

Artificial intelligence is reshaping the way brands operate, and for food and drink startups, it offers a huge amount of potential. Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, helping you scale efficiently, make smarter decisions, and stay ahead of the competition.

For startups, speed and efficiency are crucial. AI allows you to automate mundane tasks like data entry, freeing up your team to focus on growth, strategy, and innovation. Taking Caleño as an example, AI has helped us accelerate product development by analysing emerging trends and consumer preferences. This helped inform the launch of two new non-alcoholic rum products late last year (White Coconut and Mango & Passion Fruit) and ensured our range remained relevant to a moderating audience.

On a more practical level, AI tools are game-changers in streamlining operations. AI-powered chatbots can handle customer queries 24/7, offering seamless customer service at a lower cost. AI can also optimise supply chains by predicting demand, managing inventory more accurately, and identifying inefficiencies in logistics, ensuring faster and more cost-effective product distribution. In today’s world, where margins are being increasingly squeezed by rising wages and new taxes, these efficiencies are invaluable for startups aiming to scale without compromising on quality or profitability.

For fast-growing businesses, adopting AI early isn’t just a luxury, it’s a necessity. For me, AI is a brainstorming partner: it helps sharpen my ideas, tests hypotheses, and provides actionable insights that improves my decision-making process.

Looking ahead, there are emerging AI-driven technologies that are transforming the food and drink industry, such as AI-powered sustainability initiatives and smart packaging, and we’ll be making use of these when it comes to renewing our B Corp certification. These technologies are becoming increasingly important as consumers demand more transparency and environmental responsibility from brands.

Adopting AI sooner rather than later will not only help you to scale faster, but it will also future-proof your brand, giving your food and drink startup a competitive edge, and the best chance of success in a crowded industry.