From TikTok to takeaway: why KFC and Doritos are loading up the bag

KFC x Doritos Loaded

Source: KFC x Doritos

KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets

Gone are the days when BYOB was only an acronym for ‘bring your own booze’. Today, and particularly to Gen Z, it also refers to ‘bring your own bag’, spearheaded by viral social media trends where customers bring a bag of crisps to a food truck and ask for it to be loaded with an array of toppings.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW