By Cara Houlton2026-08-12T15:07:00
Source: KFC x Doritos
KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets
Gone are the days when BYOB was only an acronym for ‘bring your own booze’. Today, and particularly to Gen Z, it also refers to ‘bring your own bag’, spearheaded by viral social media trends where customers bring a bag of crisps to a food truck and ask for it to be loaded with an array of toppings.
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