Veteran household brand Zoflora has made its cleaning wipes debut, rolling out a three-strong, plastic-free range.
Made entirely from plant fibres sourced from responsibly managed forests, the multi-surface cleaning wipes biodegraded by more than 90% within 15 days in landfill, the fragrance-led supplier said. However, the outer packaging would be plastic “until an alternative can be sourced”.
Lemon Zing, Midnight Blooms and Rhubarb & Cassis come in packs of 70 (rsp: £2.50) and 108 (rsp: £2.99) wipes, which kill 99.9% of viruses and bacteria. They are available from retailers including Home Bargains and B&M, and for a limited time in selected Sainsbury’s and Morrisons stores.
Zoflora Antibacterial Multi-Surface Cleaning Wipes would “provide consumers with even more ways to effortlessly clean their homes” the brand said. The launch came after research by the business found almost 50% of Brits use antibacterial wipes during their cleaning routines.
“These really are exciting times for Zoflora as we bring our renowned fragrance credentials and efficacy to a brand-new format,” said brand manager Michelle Chadwick. The new wipes’ arrival “further transitions Zoflora into a multi-format, multi-purpose brand”, she added.
It comes as the trend for plastic-free wipes continues to gain traction. This week, Boots pledged to stop selling plastic-based wet wipes and replace them with plant-based biodegradable alternatives.
Last month, eco-friendly paper products maker Cheeky Panda raised £2.8m from 2,002 backers on Seedrs, comfortably exceeding its £1m target ahead of a planned IPO. Also in March, sustainable babycare startup Pura landed its first supermarket listing, rolling plastic-free Eco Baby Wipes and other lines into Asda.
That followed Tesco’s decision in February to stop selling branded baby wipes containing plastic, about two years after it axed plastic in its own-label equivalents.
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