Unilever aims to do some good this winter with the launch of three flavours from Ben & Jerry’s, all designed to support social enterprises.
The trio – part of the Classics range (£4.99/500ml) – includes One Sweet World, created as part of the luxury ice cream brand’s European social mission campaign of the same name, which holds the belief that “communities, just like ice cream, come in all flavours”. Proceeds go to Hope Not Hate, a charity that promotes inclusiveness in British communities.
Available now, the variant comprises caramel ice cream and Fairtrade coffee, with marshmallow & salted caramel swirls, and chocolate ampersand shapes.
It is joined on shelf by Empower Mint – mint ice cream with chocolate brownies made at Greyston Bakery, a social enterprise in Yonkers, New York, which uses baking to help people back into employment.
The final new offering, One Love, is a combination of banana ice cream, caramel, cookie swirls and chocolate peace signs. Proceeds go to the One Love Youth Camp in Jamaica, which supports young people through music, dance and arts.
“Our One Sweet World campaign has been created to encourage people to do their bit and unite to make our world a sweeter place,” said Alessandra Salvo, Ben & Jerry’s brand manager. “Together we can build a more inclusive future for everyone.”
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