Kerry Foods is gearing up to launch a £3m campaign to support its relaunched ‘100% natural’ Richmond Ham.

A TV ad breaks on 4 June featuring a naked farmer strolling through a rural village extolling the benefits of natural ingredients. Kerry estimates the ad, which has the strapline ‘as nature intended’, will be seen by 20 million households.

The campaign will also include sampling activity at Tesco and Asda stores across the country and outdoor posters.

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