Free-from ready meal maker Kirsty’s is to launch a range of Myprotein-branded meal pots in the UK.
It comprises five meals with rice – Chipotle Beef Chilli, Sriracha Chicken, Japanese Style Chicken Curry, Firecracker Chicken, and Penang Chicken – and a Brunch Bowl with chicken sausages.
All the meals (rsp: £4/325g) contain British meat and locally sourced vegetables. Each weighs in at under 400 calories, with up to 32g protein.
They have already hit Tesco and Dunnes stores in Ireland, and will roll into Sainsbury’s, Morrisons, Co-op, Spar and Booker in the UK from 1 January.
The partnership with Myprotein – which has been in development for the past year – had doubled the volume coming from Kirsty’s Harrogate factory “overnight”, said MD Kirsty Henshaw.
Kirsty’s was previously producing 100,000 meals a week and is now making 200,000 meals a week, which has allowed Henshaw to introduce a new shift at the factory and hire 18 additional staff members.
The contract contributes to Henshaw’s ambition to grow the business, having launched allergen-free children’s range Flourish by Kirsty’s over the summer, followed by high-protein ready meal range Prep’d Protein in October.
“Myprotein is the biggest and fastest-growing nutrition brand in the world, so we are really excited to be partnering with them,” said Henshaw.
Kirsty’s will work with Müller Yogurt & Desserts, which launched its own Myprotein-branded range in September, to roll out “cross-category Myprotein chillers” in the new year, Henshaw added.
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