Jamaican food specialist Port Royal Jamaican Patties is entering a "risky no man's land" with the launch of a new range of Caribbean dishes and ready meals that contain meat on the bone.
The nine-strong Kingstontown Authentic Jamaican Meals range, in Tesco now, comprises five chicken-based meals, one goat meat meal, one oxtail and two vegetarian options (rsps between £4.25 and £4.90).
The London-based company said it chose to include the bone in the chilled meat options to "make them as real as possible", and bring authentic Jamaican food to UK supermarkets. "All the meals are made with fresh herbs and spices and the meat is marinated two days before cooking, something just not done by any large food manufacturer," said Edward Johnston, co-founder of PRJP, which was set up in 2010. "Meat on the bone is a risky no man's land in terms of supermarket meals, but to be authentic we have to be on the bone as you can definitely taste the difference."
He said he expected the range to rack up £500,000 in first-year sales, a figure that could "rise significantly" if current listing negotiations with other multiples were successful.
The new portfolio, produced by manufacturer Chris Gill, comprises jerk chicken with rice & peas, stew chicken with rice & peas, curry chicken with rice, oxtail with rice & peas, curry goat with rice, vegetable rundown, red peas soup, jerk chicken wings and jerk chicken drumsticks. The company's core Port Royal Patties line is already in Tesco, Asda and Budgens.
The nine-strong Kingstontown Authentic Jamaican Meals range, in Tesco now, comprises five chicken-based meals, one goat meat meal, one oxtail and two vegetarian options (rsps between £4.25 and £4.90).
The London-based company said it chose to include the bone in the chilled meat options to "make them as real as possible", and bring authentic Jamaican food to UK supermarkets. "All the meals are made with fresh herbs and spices and the meat is marinated two days before cooking, something just not done by any large food manufacturer," said Edward Johnston, co-founder of PRJP, which was set up in 2010. "Meat on the bone is a risky no man's land in terms of supermarket meals, but to be authentic we have to be on the bone as you can definitely taste the difference."
He said he expected the range to rack up £500,000 in first-year sales, a figure that could "rise significantly" if current listing negotiations with other multiples were successful.
The new portfolio, produced by manufacturer Chris Gill, comprises jerk chicken with rice & peas, stew chicken with rice & peas, curry chicken with rice, oxtail with rice & peas, curry goat with rice, vegetable rundown, red peas soup, jerk chicken wings and jerk chicken drumsticks. The company's core Port Royal Patties line is already in Tesco, Asda and Budgens.
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