Mondelez has launched a £3.4m marketing campaign to promote its two new Oreo flavours.
The campaign includes a 20-second TV advert alongside a ‘Flavour Mobile’, which is touring cities around the UK for seven weeks.
The Flavour Mobile began its tour on 26 August on London’s South Bank, and will visit seven different cities and three festivals this autumn. The activity will showcase the brand’s new Mint and limited-edition Strawberry Cheesecake flavours, introduced in July, with sampling, recipes and an interactive experience.
“We’re really excited to bring to life the world of Oreo flavours for our consumers this autumn,” said Helen Potter, Oreo senior brand manager.
“From our new TV commercial, which playfully showcases our full Oreo flavours range, through to the new Oreo Flavour Mobile, which will give consumers the chance to experience our delicious flavours for themselves, we hope everyone will be able to enjoy a taste of our wonder-filled flavours world this autumn.”
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