Morrisons has announced a range of exclusive online discounts for disabled shoppers, in a partnership with digital platform Purpl.
The supermarket announced it would provide disabled customers with 10% off when they spent £25 or more on groceries online.
It said it hoped the discount would help those among the 16 million Brits with a disability.
To access the discount, customers need to sign up for the free discount platform, Purpl, and verify their disability status with accepted documentation such as PIP, DLA, Blue Badge, Disabled Bus Pass, Disabled Persons Railcard and Access Card.
Members can be verified by Purpl within an hour and their discount code can be applied online on the Morrisons.com checkout page.
Morrisons’ online customers can opt to have their shopping delivered straight to their home on the same day, or place an order up to four weeks in advance for either a home delivery or click & collect slot.
Alternatively, they can choose a same-day Express or Click & Collect service. Deliveries are made nationwide and the price of a delivery slot starts from £1.50.
Morrisons said the partnership would start as a trial to validate the benefit to the disabled community across the UK.
Purpl was created in July 2024 by Georgina Colman, who lives with multiple sclerosis and ADHD. She created the platform to alleviate the additional living costs associated with disabilities.
Charlotte Exell, director of online and ability lead for Morrisons, said: “We’re delighted to be partnering with Purpl to help make Morrisons more accessible to customers living with a disability. We know from listening to our disabled customers that they often face a number of additional living expenses and so this trial will help lower the cost of their grocery bills.”
Colman added: “I know first-hand that living with a disability can be expensive so I’m very pleased that we can help our members with something as essential as their weekly grocery shop. By partnering with Morrisons, I hope we can make life easier and more affordable for the disabled community.”
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