Napolina has outlined ambitious plans to double its turnover to £240m within the next five years.

It would achieve the goal by becoming number one in markets where it was not yet leader and launching into new product areas, said marketing director Remmelt Jongkind.

Citing the brand's launch into beans and pulses this year as a ­successful expansion, Jongkind claimed that Napolina had potential to go beyond its portfolio of tomatoes, sauces, pasta, cheese and olive oil.

"It could become the Italian one-stop shop," he said.