Nestlé Lindahls has launched a television, broadcast video-on-demand and social media commercial running until 31 March.
The extension to its Good Move campaign, launched in 2024, acknowledges that not everyone is a ”regular gym-goer or heavy weight-lifter that wants to be served the high-intensity visuals and messaging that is associated with fitness”.
It is a stop-motion style campaign and is designed to show the brand as an “encouraging and supportive mentor of all fitness journeys”.
The campaign highlights the importance of refuelling with Lindahls’ high-protein, fat-free low-sugar kvarg, which contains 15g of protein per pot.
“At Lindahls, we’re committed to celebrating every daily decision that our customers make – no matter whether it feels big or small,” said Matt Davis, marketing manager at Nestlé Lindahls Chilled Dairy. We believe in the importance of being there to support our consumers at whatever stage of their fitness journey they might be at, and partnering with them to meet their goals.”
This multichannel approach to the Good Move commercial has been utilised to continue to reach new and existing customers, and truly showcase Lindahls as the ideal protein partner, said the brand.
It will run across ITV, Sky, Channel 5, Channel 4 and Food Network as well as on demand and social media for five weeks.
“With this multichannel campaign, we’re excited to see what new audiences we’re able to reach and connect with, as they embark on their own journeys with us as their perfect protein partner,” said Davis.
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