Cold-pressed juice brand Plenish is moving into almond milk with the launch of a drink containing ‘more nuts’ than the big brands.
Plenish claims its new Almond Nut M*lk, available from Ocado from January 2016 (rsp: £3.49/1-litre), contains “three times the amount of almonds” found in rival products - with an almond content of 7%. Almond Nut M*lk is also free from stabilisers, sweeteners and fillers, with just water and Himalayan salt added.
This is the first one-litre format from Plenish, which already has an Ocado listing for its small-format bottles of organic, cold-pressed Cashew Milk (rsp: £5.95/250ml).
“The dairy-free category has witnessed a large increase in sales in recent years, yet products have included low levels of nuts and fillers like rice, emulsifiers and other artificial stabilisers,” said founder Kara Rosen. “Our brand new Almond M*lk is made with only three simple organic, clean ingredients and is outrageously delicious because of the quality of the almonds and the high nut content.”
The industry standard for almond content in nut milks is just 2%. Rosen claimed the higher almond content meant Almond M*lk delivers more protein, antioxidants, vitamin E and essential minerals like copper, which “help maintain healthy muscles and bones and protect cells.”
The market for almond milk is booming, with value sales up 70.4% to £30.6m on volumes up 85.9% last year [Kantar 52 w/e 13 September 2015].
Plenish launched in 2012, and secured a first major listing for its range of cold-pressed juices with Ocado in November 2014, followed by a listing for two juices with Waitrose in October 2015. This is the first one litre format drink from Plenish, which already has an Ocado listing for small-format bottles of organic, cold-pressed Cashew Milk (rsp: £5.95/250ml).
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