Pukka Pies has launched its first family-size pies with the aim of becoming market leader in the family-size hot pie market.
The 700g pies come in chicken and steak varieties (rsp: £3.89) and will be in Asda, Sainsbury's and Tesco from next week.
The brand's pitch-side advertising in the English domestic football leagues had been "very successful", said marketing controller Peter Mayes.
Marketing support for the new pies kicks off with pitch-side advertising at the Brazil v England friendly match on 14 November.
The 700g pies come in chicken and steak varieties (rsp: £3.89) and will be in Asda, Sainsbury's and Tesco from next week.
The brand's pitch-side advertising in the English domestic football leagues had been "very successful", said marketing controller Peter Mayes.
Marketing support for the new pies kicks off with pitch-side advertising at the Brazil v England friendly match on 14 November.
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