Squeaky Bean is targeting “post-lockdown picnic occasions” with a vegan chargrilled mini fillet designed to mimic the texture of real ready-cooked chicken.
The Cajun Mini Fillets are said to have a “chunkier” bite than the brand’s existing chicken-style pieces, and are made with marinated wheat and pea protein (£2.75/120g) .
The NPD can be eaten straight from the pack, or used in salads, wraps, tacos or sandwiches.
The brand “wanted to create more intense flavour in a totally unique mini-fillet shape”, said Squeaky Bean co-founder Sarah Augustine.
“As vegan food moves away from simple substitutes, there’s no reason for plant-based food lovers to miss out on tasty grilled flavours and realistic meaty alternatives.”
The move comes after Squeaky Bean unveiled a quartet of chicken-style pieces inspired by top-selling takeaway dishes at the start of the year.
Steven McCormick, Asda’s buying manager – fresh meal solutions added: “Providing plant-based products that put taste and texture first is crucial to growing our range of vegan options. Squeaky Bean’s Chargrilled Mini Fillets offer a convenient choice that makes it simple to enjoy plant-based food, whether at home or on the go.”
They have rolled into Asda.
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