Name: David Titman
Job title: Head of consumer
Company: Who Gives A Crap
What was your first job? My first job was in retail, selling computer games and consoles in a specialist store. My first marketing role was as the brand assistant for Marmite – I arrived a hater and left a lover!
What’s been your worst job interview? I once interviewed for a job at a B2B company selling special effects software to movie houses – it was clear from the moment I walked in that neither of us knew why I was there.
What was the first music single you bought? Wannabe by The Spice Girls, and proud of it! Still a classic to this day!
“Everything is so standardised nowadays, it’s really hard to do anything that’s ‘outside of the playbook’. Shoppers love new stuff!”
How do you describe your job to your friends? My friends broadly know what I do, but deep down I reckon they still think I just do advertising and I must twiddle my thumbs when I don’t have a campaign live! The person who probably puts it best is my seven-year-old niece who says I “sell toilet paper” – I have a lot of Who Gives A Crap converts in my life!
What is the most rewarding part of your job? I’m really lucky that purpose and impact is part of Who Gives A Crap’s DNA and drives everything we do, and because we donate 50% of our profits, we see real world impact. I’ve even been lucky enough to visit some informal settlements over in Asia and witness local charities provide safe water to entire communities – truly inspiring.
What is the least rewarding part? I love the impact we make in the world, which is a core part of our raison d’être, and that makes up for any less rewarding parts. I guess the bit I enjoy the least is doing the monthly reporting – I’d much rather be cooking up our next weird idea or toilet pun!
What is your motto in life? Life’s too short. It’s a bit sobering, but a good reminder that everything we do should be fun. Life’s too short not to enjoy what you’re doing.
If you were allowed one dream perk, what would it be? Who Gives A Crap is a pretty incredible place to work, but if I have to pick one more thing, I wouldn’t mind a free lunch! Taco Tuesdays anyone?
Do you have any phobias? Not really… I mean, I wouldn’t choose to go on I’m A Celebrity anytime soon, but I wouldn’t say I have a full-on phobia of spiders or snakes either.
If you could change one thing in grocery, what would it be? I’d love it to be easier to try new things; to innovate. Everything is so standardised nowadays, it’s really hard to do anything that’s ‘outside of the playbook’, which I think is such a shame. Shoppers love new stuff!
What luxury would you have on a desert island? I’m actually embarrassed that my first thought was my mobile phone. Really, I’d want a solar powered freezer stocked with ice cream – if I’m going to be stuck, I might as well indulge my sweet tooth.
What animal most reflects your personality? Probably a dolphin – I’m social, fun and enjoy spending time with close friends, family and colleagues (my ‘pod’) – but I’m naturally curious.
Read more: Who Gives a Crap adds bin bags and dog poo bags ‘made from waste’
What’s your favourite film and why? I love The Perks Of Being A Wallflower, partly because it’s not a film that people would necessarily expect to be at the top of someone’s list, but also because I saw a lot of my own personality in the lead character – I was incredibly shy as a kid, and would much rather be a bit of a wallflower than the centre of attention – plus it’s so beautifully written and acted.
What has been the most embarrassing moment in your life? Fortunately, I can’t think of anything too major for this one – although I’m sure, like most people, I’ve had an accidental ‘reply all’ moment but have just blocked it out!
Which celebrity would you most like to work with and why? As a marketer, I can’t help but be impressed by what Ryan Reynolds has been able to do, but if I was going to pick someone to work with on a campaign, it would probably be someone like David Attenborough. That would be such a rare honour.
What would your death row meal be? This is probably the toughest question yet! It would have to be a slap-up Thai takeaway with a sticky toffee pudding and ice cream.
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