As one of the world’s biggest brands, you’d be hard pressed to find a country where the Coca-Cola name isn’t recognised or where its iconic red cans aren’t sold in stores. But with 125 years of history under its belt in Great Britain, there’s also plenty you don’t know about its journey to our shores and what it takes to create and sustain at a brand at that level for more than a century.
We caught up with Coca-Cola Europacific Partners’ Masha Voskresenskaia, category director, and Rob Yeomans, VP commercial development, to dig into the brand’s archives to learn more about the journey that made Coca-Cola what it is today and what’s in store for marking the anniversary.
From keeping the recipe under lock and key, to championing and maintaining the brand’s commitment to localness and connection, watch the video to find out how Coca-Cola has retained and continues to uphold its enduring appeal.
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