Innovation plays a key role in the soft drinks category, with nearly half (48%) of the category’s growth in the first half of 2024 coming from new launches [Nielsen].
But innovation isn’t just the domain of challenger brands, as the major soft drinks players have been proving. Whether it’s twists on classic favourites, flavour-led inspiration or creative seasonal variants, Coca-Cola Europacific Partners (CCEP) has maintained momentum behind its powerhouse brands through a host of new launches and campaigns.
Watch this video to learn more about how soft drinks have evolved in 2024 and how CCEP is balancing investment in its core brands with insight-led NPD to drive the category forwards.
Coca-Cola Europacific Partners is one of the world’s leading consumer goods companies. In GB, it manufactures and distributes some of the leading soft drinks brands, including Coca-ColaTM, Fanta, Monster, Schweppes, GLACÉAU Smartwater, and Costa Coffee RTD.
It is committed to being a responsible supplier, supporting healthier lifestyles and a more sustainable planet.
Its sugar reduction journey has seen it reduce sugar across its portfolio and now two-thirds of its volume sales come from low or no sugar soft drinks. This means that 86% of CCEP’s soft drinks are HFSS compliant[2].
CCEP has also pledged to reach net zero by 2040, all its bottles are recyclable, its 500ml bottles are made with 100% rPET (excluding caps and labels) and now come with attached caps to make it easier to recycle the entire package and ensure no cap gets left behind.
For more info: My.CCEP.comView full Profile
