From meeting the need of health-conscious consumers to staying aligned with sustainability trends, this latest report provides data on what’s shaping the grocery industry to help you stay ahead of the competition.
Leveraging real-time insights from Vypr’s community of over 80,000 UK consumers, this inaugural quarterly report highlights the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025.
What will you discover?
Health and wellness: Learn how brands can meet the needs of health-conscious consumers.
Ultra-Processed Foods: 90% of UK consumers know UPFs, but only 43% can define them. Learn how food and beverage companies can adapt to this trend and align with healthier eating patterns.
Sustainability: Explore consumer views on how businesses can integrate sustainable practices, reduce waste, and promote recyclability to build stronger brand loyalty.
Know your shopper: Delve into the evolving dynamics of loyalty programmes, promotions, and the balance between online and in-store shopping, highlighting the importance of digital integration and convenience.
Alcohol: Rising demand for low-alcohol options and premium drinks at home in 2024. Find out how brands can cater to health-conscious consumers and the younger generation while staying aligned with sustainability trends.
Stay ahead of the competition with data and actionable insights.
Complete the form below to download the free report now.
