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Watch: Gen Z experts explain why young people are wary of dairy and how to fix it
One of the biggest challenges facing the dairy sector is how to engage with Gen Z shoppers, many of whom think dairy is bad for the environment and animal welfare, so for this year’s Dairymen creative challenge, we tasked Gen Z specialist agency Zak with making dairy attractive to these younger shoppers, and breathing new life into milk
To see the full report and the concept they came up with, click here.
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