As generative AI makes its mark on the sector, public debate has taken a turn, raising doubts as to whether the tech can truly live up to its hype. Register now for our webinar where leading experts will answer the big questions.
Generative AI has taken grocery by storm.
Whether it’s AI-assisted range reviews, personalised marketing campaigns and product recommendations or AI-powered NPD, forward-thinking retailers and suppliers have embraced gen-AI’s massive potential to boost productivity, fast-track innovation and streamline decision-making.
More recently, however, doubts have started to creep in.
The public debate about generative AI has taken a turn, with growing questions being raised about return on investment and the technology’s ability to solve complex problems. Concerns about reliability, data privacy and environmental implications also loom large.
Senior retail and fmcg leaders now face an urgent question: can generative AI live up to the hype? And how should they deploy gen-AI within their own organisations to extract maximum value?
Our latest Grocer Vision webinar takes a deep-dive into gen-AI to uncover where the real value lies for grocery retailers and manufacturers.
Our panel of experts cut through the noise to pinpoint the most compelling use cases specific to grocery and gave their take on what’s worth investing in - and what isn’t.
We shared real-life examples of how leading retailers and manufacturers are already using generative AI to drive growth and create value, and explained how to successfully scale up gen-AI experiments across an organisation. We also look ahead to what’s next, including growing use of genAI in the context of health, sustainability, and supply chain management.
Watch the webinar on demand here.
Meet the panel:
Peter Laflin, director of data and analytics, Morrisons
Peter has over 20 years experience of creating value from data.
Peter joined Morrisons in 2019 to set up the Data Science function from scratch. Over time, he has merged Data Science capability into the broader data team and now directs the group-wide Governance, Architecture, Engineering, Science and AI functions.
Before Morrisons, Peter has worked as a Data Scientist in the advertising industry, helping brands extract value from their data by studying human behaviour and how it can be influenced through advertising.
Peter is an applied mathematician who is actively involved in leveraging new mathematical techniques for value in commercial settings and has a proven track record of collaborating to deliver innovative solutions using new technologies and methodologies.
Jonathan Tye-Walker, head of customer centric retailing, presales, Symphony AI
Jonathan Tye-Walker is an experienced business leader with over two decades of experience in the grocery retail sector, specialising in customer analytics and the strategic use of AI and Generative AI (gen-AI) technologies to drive growth and efficiency for retailers and CPGs globally. As Global Head of CCR Presales at SymphonyAI, he has driven the go-to-market strategies for their AI-powered technology in this exciting and quickly developing market.
Since 2017, Jonathan has focused on integrating advanced AI and gen-AI into key retail areas, including assortment, pricing, promotions, and customer engagement. His work has led to significant business development at SymphonyAI with engagement at leading global grocery retailers and the establishment of markets for Generative AI technology based on real-world use cases.
Jonathan brings a unique blend of strategic and technical expertise to his role with his focus on the intersection of retail strategy and AI. His contributions continue to shape the future of grocery retail, helping businesses navigate the complexities of AI adoption and achieve sustainable growth.
Carina Perkins, senior analyst, EMARKETER
Carina Perkins is a senior analyst covering retail and ecommerce at EMARKETER, with a focus on the UK and Western Europe. Her areas of expertise include digital transformation in the grocery, fashion and beauty industries, social commerce, in-store technology, retail media, and the rise of China’s ecommerce players. She also lead’s EMARKETER’s global coverage of generative AI adoption in the retail sector.
A former journalist and editor of thegrocer.co.uk, Carina has over 15 years’ experience writing about retail & FMCG. She has been cited by newspapers including The Independent, The Sun and The Daily Mail, as well as trade titles such as Retail Gazette and Modern Retail. A regular guest on the BBC’s local and national radio programmes, as well as EMARKETER’s podcasts and webinars, Carina has also spoken at industry events and conferences including Foodex, The Grow Green Conference and the Chartered Institute of Marketing’s Question Time event.
Julia Glotz, moderator
Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.
