Consumers in the U.K. are going to the supermarket more often but spending less per visit, signaling a trend in how shoppers are reacting to global economic changes. Consumer preferences continue to evolve quickly, forcing FMCGs to focus on:
- Predicting economic triggers and their impact on consumer spending and price elasticity
- Meeting consumers where they shop and addressing their evolving preferences
- Striving for a more digitised and sustainable supply chain
In this report find out how consumer goods companies globally are using insights from Mastercard to transform their strategies as trends take shape.
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