The last few years in UK consumer goods world have been nothing short of a rollercoaster ride.
Hurtling from a global pandemic and national lockdown, to a crippling cost of living crisis, brands and retailers in the brands and retailers are struggling to get a grip on rapidly evolving consumer priorities, preferences and purchase behaviours.
But the reality is, in order to emerge from this latest crisis with their market share intact, companies will need to find a way to understand exactly what it is their consumers want in 2023.
So, what’s the best way they can go about developing that insight and putting it to work?
In this new report by Grocer Vision and Salesforce, we dig into the latest research on changing consumer behaviours and offer up expert tips on how consumer goods companies can integrate these insights into their strategies for the coming 12 months.
Featuring exclusive insight from Salesforce, Reckitt, and Kantar Worldpanel, it explores:
● Expert analysis on how consumer behaviour could evolve in the coming months – and changes that are already taking place in stores
● What value really looks like to shoppers in 2023
● How to use these insights across areas such as promotions, merchandising and marketing – and how others are already doing so
● The need to develop mechanisms that allow teams to keep their finger on the pulse going forward
Complete the form below to download the free report now.
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