With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category. However, different segments are performing at different levels – so it’s important for retailers to focus on bestsellers to get the most from the category. Read this guide from Mondelez for the lowdown on the biscuit boom.
This is an advertising supplement brought to you by The Grocer.
Company: The Grocer
Format: PDF
Length: 4 pages
Type: White Paper
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