Dubai chocolate: how it started, and how retailers and brands have fanned the flames

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Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels

Unless you’ve been living under a rock, you’ll have seen or tried a version of Dubai chocolate. For the uninitiated, it is milk chocolate stuffed with pistachio creme and pastry, a filling inspired by the Middle Eastern desert knafeh.

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