Morrisons is set to extend its halal offer by becoming the first retailer to stock Haloodies’ new frozen beef burger range.
The brand’s six 2oz beef burgers (rsp: £3) and two-packs of quarter pounders (rsp: £1.90) are set to go on sale in 60 Morrisons stores in areas with a strong Asian demographic from 1 October.
Haloodies’ - an portmanteau of halal and foodies - frozen burgers are made with 80% grass-fed Irish beef and are halal-certified by Halal Consultations
“We’ve got to give great credit to our valued manufacturers, Kepak, who produce burgers that not only taste fantastic but also have a high beef content of 80%,” said Haloodies co-founder Noman Khawaja. “We’re committed to providing the best quality meat products, so we will continue working with them to ensure that 80% rises even higher.”
“This is great news for Muslim consumers, whose commitment to halal living has traditionally meant limited choices in the food market. At Haloodies, we’re always looking for innovative products that meet the evolving needs of the halal consumer.”
Morrisons already stocks the brand’s cooked chicken range, but hoped the burger range would meet demand for a gourmet halal burger.
“Haloodies have created excellent quality burgers that will complement our core and ever-growing halal offering,” said Morrisons world foods buyer Joseph Hughes. “We’re sure they’ll make a great addition to our high-demographic Asian stores.”
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