Heinz and Kingsmill link for beans on toast cross-promotion

Heinz Beanz and Kingsmill 50/50 have joined forces to promote eating beans on toast.

Running from this week, the Heinz and Allied Bakeries brands have introduced in-store cross-merchandising tools including posters, shelf barkers and fixture displays designed for independent retailers.

The collaboration was the “perfect union” of grocery brands, said Heinz convenience development manager Parminder Walia.