3D-printed plant-based meat alternatives launched in UK by Redefine Meat

Israeli food tech company Redefine meat has launched its 3D printed vegan meat alternatives in the UK. 

Marco Pierre White’s Steak Houses are among a handful of restaurants to feature the company’s New Meat selection of plant-based beef and lamb cuts, premium burgers, sausages, lamb kebabs and ground beef on their menus.

The products vary from traditional meat alternatives by using standard ingredients such as soya, pea protein and coconut oil to replicate the molecular make-up of standard meat. The range is then produced, dot-by-dot, through proprietary 3D printing technology.

“Over the past few weeks at COP26, we’ve seen world leaders commit to landmark goals such as the elimination of all deforestation by 2030, which requires a significant reduction in global meat consumption,” Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat said.

“Redefine Meat has its eyes set on the real problem – not meat, but the way it’s produced. We have a genuine solution that today, not in 2030, preserves all the culinary aspects of meat we know and love, but eliminates cattle as a means of production,” he added.

“We’ve achieved a level of superiority in taste and texture that surprised even some of the most recognised chefs in the world, and our unique technological capabilities enable us to replace every part of the cow for the first time.”

Chotto Matte and Burger Bear are among the London-based restaurants serving New Meat as well as Marco Pierre White’s UK-wide chain of 22 steak houses.

The British chef and restaurateur claimed the world needed to eat less meat. “The reality is that until now plant-based meat products have fallen way short in terms of the quality and versatility required for our menus,” Pierre White, said.

“Redefine Meat’s New-Meat products give you all the sustainability and health benefits of plant-based, without the compromise on taste and texture.”

Earlier this year, the Tel-Aviv-based company raised $29m (£20.8m) from a group of investors to bring its 3D printed meat substitutes to a wider commercial market.