The UK biscuit market is now worth £3.4bn, as shoppers continue to prioritise ‘affordable treats’.
New flavours, formats and ingredients are dominating NPD, and new moments during the day – and night – are driving demand.
Britain’s biggest biscuit brand, McVitie’s, is leading in the market with sales of £558m, accounting for 24% of all branded sweet biscuit sales, and continues to innovate to meet these changing consumer demands.
But how can the brand best balance supporting its shopper-favourite portfolio, while introducing enough exciting newness to tempt in new customers?
Watch our latest video to hear from McVitie’s Marketing director James King, as he shares the latest Trends driving growth in the category and the strategies that help McVitie’s stand out from the crowd.
Watch to discover:
- The latest consumer preferences in biscuit consumption, and how you can capitalise on the opportunity
- How brand heritage and nostalgia are helping to reconnect the nation with the McVitie’s brand
- McVitie’s latest product launches, and what has driven the brand’s success
- What’s next for the category in the year to come and where brands should invest
To find out more about McVitie’s exciting new product launches, visit the McVitie’s website or email consumerservices@pladisglobal.com.
