With almost four in 10 consumers going out less frequently as cost pressures continue to bite, home occasions are now the key opportunity for premium propositions in beer, wine and spirits.
But how can brands and retailers best respond to these changing demands? As the experts in measuring and analysing consumer behaviour, NielsenIQ (NIQ) understands what strategies will put the alcoholic beverages sector ahead in the coming year.
In this video, UK thought leadership activation manager Katrina Bishop gives business critical insight into affordability, NPD, shopper missions, low & no and sporting events. Coming from the data team behind Britain’s Biggest Alcohol Brands, it’s expertise that cannot be missed.
And to uncover more insights from the world’s leader in consumer buying behaviour, visit NielsenIQ or contact newbusinessuk@nielseniq.com.
