Promotional Videos from across the Grocery and FMCG sector

Latest Promotional Videos

How porridge is powering up consumers’ love for breakfast

Paid for and in partnership with Quaker

What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them

Unlocking consumer choices within beers, wines & spirits (BWS)

Paid for and in partnership with NielsenIQ

The market data experts at NielsenIQ explain the best retail strategies for alcoholic beverages as cost-of-living pressures continue to open up home occasions for beer, wine and spirits (BWS).

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Healthier snacking: The latest trends in protein consumption

Paid for and in partnership with Grenade

The protein bar category continues to evolve. In this video we uncover what’s driving its expansion, who’s taking advantage of the growing demand and how retailers can capitalise on this opportunity, too.

What lies ahead for the Coca-Cola brand in 2024?

Paid for by Coca-Cola Europacific Partners

In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.

How the alcoholic ready-to-drink category is growing

Paid for by Coca-Cola Europacific Partners

What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.

What’s in store for ready-to-drink coffee in 2024?

Paid for by Coca-Cola Europacific Partners

Find out how Coca-Cola Europacific Partners (CCEP) and Costa Coffee are revolutionising the ready-to-drink coffee category, bringing innovation to new heights.

How NPD success is fuelling the energy drinks category

Paid for by Monster

Watch this video to find out how Coca-Cola Europacific Partners (CCEP) and Monster are unlocking growth within energy drinks and what’s in store this year.

How BrewDog is rewriting the future of spirits

This content is provided by BrewDog Distilling Co

Watch this video to hear from Steven Kersley, MD and master distiller of BrewDog Distilling Company, how the brand is shaking up the world of spirits.

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How Grenade continues to take the healthy snacking category by storm

Paid for and in partnership with Grenade

Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.

How Pladis boosted its sales in snacking through NPD

Paid for by Pladis

In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.

Brand Success Stories: Old El Paso

Paid for by General Mills

Maeve Judge, marketing manager, meals & baking at General Mills, explains how an innovation in Mexican foods generated £6m RSV in its first year.

Brand Success Stories: Cirio

Paid for by Cirio

Diego Pariotti, head of the export department at Cirio, explains how the tomato company plans to strengthen its message of Italian authenticity to British consumers in the biggest market for the category outside Italy.

Why brandy’s lockdown growth makes it ripe for reinvention

Paid for by Bardinet

Brandy saw 11% volume growth by the end of 2020 to sell 22 million bottles – the highest rate of increase the category has seen for some years. This was achieved with little brand support or marketing, making brandy, and in particular French brandy, ripe for reinvention as consumers experiment ...

How suppliers and retailers can evolve the energy drinks category

Paid for by Coca-Cola Europacific Partners and Monster

Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.

How Coca-Cola European Partners adapted to the pandemic

Paid for by Coca-Cola Europacific Partners

Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.