In the last three years, RTD coffee has more than doubled in value to £289m[Nielsen], growing faster than total soft drinks[Nielsen]. And with the second-highest pence per litre in soft drinks, it’s a real money-making opportunity for retailers[Nielsen].
Watch this video to learn how Costa is drawing on insights from its coffee shop business and CCEP’s soft drinks expertise, to indentify the key trends in the RTD coffee category and to shape its RTD coffee strategy.
Coca-Cola Europacific Partners is one of the world’s leading consumer goods companies. In GB, it manufactures and distributes some of the leading soft drinks brands, including Coca-ColaTM, Fanta, Monster, Schweppes, GLACÉAU Smartwater, and Costa Coffee RTD.
It is committed to being a responsible supplier, supporting healthier lifestyles and a more sustainable planet.
Its sugar reduction journey has seen it reduce sugar across its portfolio and now two-thirds of its volume sales come from low or no sugar soft drinks. This means that 86% of CCEP’s soft drinks are HFSS compliant[2].
CCEP has also pledged to reach net zero by 2040, all its bottles are recyclable, its 500ml bottles are made with 100% rPET (excluding caps and labels) and now come with attached caps to make it easier to recycle the entire package and ensure no cap gets left behind.
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