In an increasingly competitive retail climate, retaining consumer loyalty has become a real challenge. However, data insights can help brands and retailers win over shoppers and take the loyalty crown. Watch our webinar to find out how.
The cost-of-living crisis has torn up the rulebook on customer loyalty.
Even as inflation is easing, many consumers continue to shop around and look for the best deal. Recent data shows items bought on promotions now make up nearly 30% of grocery sales, the highest level since June 2021.
For brands, shopper loyalty has been further eroded by the continued rise of private label. According to The Grocer’s latest Britain’s Biggest Brands special, own label finished 2023 with a volume share of more than 63%. Meanwhile, branded volume sales fell by an average of 3.8%.
In this challenging climate, how can retailers and brands convince shoppers to keep coming back for more? What role will loyalty and reward programmes play in the coming months and how can brands and retailers make the best use of shopper data?
For this Grocer Vision webinar, we brought together experts from the worlds of retail, brands, shopper insight and data analytics to reveal how leading grocery players are winning the battle for loyalty.
Our experts dicussed the role of loyalty schemes and members-only pricing and defined the most promising ways to reward shoppers. So if you want to learn how you can use data from across the value chain to build closer relationships with consumers and boost loyalty, register to watch our webinar on demand.
Click here to watch on demand.
Meet the panel:
Richard Dawson, global head of loyalty at dunnhumby
With a background in agency and consultancy, Richard has spent 15 years at dunnhumby, helping partners design and implement effective loyalty, CRM, personalisation, and media propositions and capabilities. His experience and leadership have been key in developing innovative solutions and improving customer engagement strategies for dunnhumby’s clients worldwide.
Nelson Sam, retail strategy and scale leader, EMEA, Salesforce
Nelson started his career in the corporate world as a strategy/ management consultant at Mckinsey and Company, followed by Ernst & Young, where he led mergers and acquisition. Post consulting, Nelson served global markets through Thomson Reuters as one of their global managing directors before joining Oracle to serve UKI and Benelux leading industry strategy and insight, before taking up his role at Salesforce.
Mike Smith, UK sales director, Global Brands
Mike first joined Global Brands in 2012 and works across its portfolio of drinks, including VK, Hooch, Franklin & Sons and more. Mike has held various Account Management and sales leadership roles across the UK and international sales teams, and despite leaving briefly in 2021, he rejoined the business in 2023, bringing even more knowledge and experience with him back to the team, to take on his current role. Mike leads a team of 50+ passionate salespeople across the UK’s shops, clubs and bustling pubs, who deliver first class service for the brand’s customers and partners.
Julia Glotz, moderator
Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.
