As hybrid working becomes the norm, consumers are rediscovering the delights of breakfast both at home and on-the-go.
However, the increasingly varied needs of the market means brands need to address both the focus on health with high-protein options, and the search for indulgent options with self-treating flavours.
Watch the video to discover how Quaker Oats’ latest high-protein porridges address both of these category requirements.
Also, don’t miss the latest breakfast trends in The Grocer’s recent report here.
