At its core United Food Brands is a food development company operating with an entrepreneurial and start-up mindset.
But who is United Food Brands and what does its strategy look like in practice? We spoke with CEO Richard Reeves to find out how the brand is successfully identifying gaps in the market, scaling innovative products such as chilled snacks and freeze-dried confectionery, and bringing them to retail at pace. Discover their journey to date and how 2025 holds huge potential for growth.
United Food Brands is a data driven multi-category food development business with a specific focus on innovative products within mature and emerging categories. UFB owns and distributes several brands across UK retail as well as managing the UK distribution for leading brands under license agreement, such as Mars, MilkyWay and Oreo. They operate within several categories, such as: Bakery, Seasonal Cake, Ambient Dessert, Chilled Dessert, Snacking, Confectionery + Influencer Collaborations.View full Profile
